Description
Part of Saint-Gobain Construction Fabrics Performance Segment, the Market Intelligence Manager will play a key role in providing strategic market insights and actionable recommendations on business growth opportunities for our teams worldwide.
Key Responsibilities:
- Market and Competitor Analysis:
- Gather, organize and analyze market data
- Track industry trends to influence strategic decisions.
- Regularly review and analyze information from markets and competitors to assess market conditions and identify potential business opportunities or threats.
- Market studies:
- Conduct market research on target market segments and countries.
- Lead new market/applications study in collaboration with our BU/regions teams.
- For on-demand ad-hoc market studies, guide our teams in scoping, brief elaboration, external agencies selection, and market sturdy delivery for optimized recommendations.
- Share outcomes and conclusions to internal stakeholders to ensure best practice sharing.
- Budget & Strategic Plan Support:
- Lead the preparation, support, and review of market data for budget and plan, in alignment with the other Performance segments and the Group.
- Monitor and provide regular updates on trends throughout the year.
- Provide guidance and support in the development of business & marketing strategies.
- Marketing intelligence tools and processes:
- Work closely with IT to contribute to improving efficiency and user experience of our marketing intelligence tools.
- Provide dedicated training to our teams with new market data / tools available to them.
- Central management of Master Data on Customers/Products perimeters with the animation of a community of regional data owners (PM, sales in the regions) for alignment, cleaning and enhancing usage of data.
- Legal and EU affairs:
- Support the team in anti-dumping procedures, export controls.
Informations complémentaires